Differentiated, all-in-one platform.
Most security tools address only one piece of the puzzle, focusing on identity, device, or network safety, with limited coordination. Yet threats are increasingly advanced and often span domains, creating a digital safety gap: a structural mismatch between the complexity of modern life and the limitations of traditional security tools.
This reality demands a fundamentally different approach. People deserve a trusted, always-present layer of protection—one that understands the full complexity of their digital lives and works proactively on their behalf. Aura was built on that conviction, delivering end-to-end digital protection across home, school, and work.
Aura Suite, our flagship consumer offering, protects individuals and families from identity theft, scams, fraud, and online threats. Aura Parents complements our core security capabilities with tools that help parents safeguard and support their children. Aura Business expands our platform into the workplace to address security risks faced by small and medium-sized businesses, particularly in BYOD environments.
Qoria adds a highly strategic layer to the Aura platform—extending our presence into the school ecosystem and deepening our capabilities. Qoria's K-12 platform spans network security, content filtering, classroom management, and student wellbeing support, while Qustodio strengthens our family safety suite with parental controls features.
High-leverage channel strategy.
Our diversified distribution model spans two verticals: Direct-to-Consumer, through the Aura and Qustodio brands; and Enterprise, which drives sales of our products to and through enterprise channels, while leveraging strategic “school-to-home” and “work-to-home” bridges.
School-to-Home: Qoria expands our reach to ~32,000 school customers1 and the families connected to those institutions, providing access to a high-intent consumer audience through a trusted, high-engagement channel. In addition, Qoria’s established K–12 presence in the United Kingdom, Australia, and New Zealand, alongside its global base of Qustodio subscribers, provides a foundation for efficient expansion into new markets over time.
Work-to-Home: Our employee benefits and enterprise channels allow us to extend protection across users’ professional and personal environments. Our exclusive MetLife partnership provides access to employees across ~2,200 employer relationships,2 while Aura Business expands our reach to SMBs and their employees through a network of MSP partners.
The impact of our platform is determined not only by what it does, but also by how effectively it reaches the people who need it. We meet customers where they are — through the environments and institutions already present in their lives — creating multiple paths to engagement and enriching the data foundation that powers our platform while supporting durable growth.
Connected Intelligence.
Our presence across home, school, and work creates the foundation for what we believe is the next frontier of digital safety: Connected Intelligence, a unified AI platform designed to deliver context-aware protection across every dimension of digital life.
Connected Intelligence will use advanced AI to connect high-value signals across devices, identities, and life contexts, turning fragmented data into a more complete view of emerging threats. Leveraging contextual reasoning and agentic AI, Connected Intelligence is expected to enhance threat detection, enable more proactive interventions, and deliver a personalized, seamless protection experience that improves over time.
Connected Intelligence will create value for our customers and our business alike. With a more complete understanding of customer needs, behaviors, and relationships, we expect to unlock greater product value, more effective cross-selling and upselling, and improved go-to-market efficiency. More fundamentally, we believe Connected Intelligence creates compounding data and trust advantages that isolated point solutions cannot replicate. As our platform expands across devices, identities, institutions, and relationships, the breadth and depth of our data composite increases— continuously enhancing our capabilities, deepening our relationships, and supporting long-term value creation.
Large & growing market opportunity.
The digital safety challenge is large, growing, and consequential. Online threats are increasing in scale and sophistication, driving record cybercrime losses and heightened concern about digital wellbeing, particularly for children.